May 08, 2013

Bailando with the Brands of Hispz13

HolaHolaHola My Beautifuls!!  You wanna hear something amazing I heard and learned from Hispz13?? Brands actually want US to approach them with ideas. Si, they actually said that. Find an idea that's organic to your blog's voice and present it. Quee?? JU SO FONII!!!  But of course BB put forth ideas, 'cause you don't get more organic than Babushka!


Primero, First- to Crest



Don't know if you can read that ad, but they had a fabulous panel stating what they were looking for in a blogging partner.


For my part- here's the pitch BB threw at them.


There are 2 things Latina Abuelas are known for, it's spoiling their grandchildren and always trying to feed them. Especially Sweets. Bueno... why not have a campaign showing Abuelita doing just that with the parent shaking their head in the background.  We then see abuela reading the web (she's a hip old lady) and then seeing it on TV where the stats for toothcare are not good for Hispanics.  Next we see her giving more sweets, but this time giving the child a tube of Crest and a spin toothbrush to use afterwards. Next shot- everybody's smiling overlooking the child while he's brushing.  Good verdad?  They seemed to like it.  P.S. Crest- BB's also an actress and wouldn't mind being the sugar shoving Grandma as well as the creative brains.  Just Sayin' .





Segundo, Second- Swiffer




They've got a real cute campaign going on, "Aprobado por Abuelita".  It's showing how their Swiffer products would be "Approved by Grandma". 

Good, but BB can make it better.  


First off, let's get a Granny with her Groove On!


Put on that Salsa music ♪♫, Swiffers attached to the hips and Watch Out!!
And can't you just see a Babushka Hat made out of Swiffer Dusters and headbanging?  

ROCK  DUST ON!!!

Truthfully, wouldn't you just love to see that??


And because good things come in 3-


Third, Tercera- United Health Care   UHCLatino 


Russ Bennett VP of Latino Health Solutions UHC Speaking


My friend Amanda of Brandon's Puppy did a great post about this panel.
Their website sounds super because not only is it in English/Spanish, but it has podcasts for those not too net savvy or who just like to hear their information.  This and the poster showing how everyday activites burn calories was what I liked best about the panel. Apparently our culture isn't too much into the exercising/eating healthier- especially the older generations; this made me think of La Tata and I stated that.  At 90 or 92, any attempt of having her walk a little more was met with "Ya pa' que?"  Cuban for "at this stage of my life, whatever for?"  Bueno, you don't get to be that age w/out being a bit feisty so I challenged her to walk just a little bit more each day.  And it worked!!  Mr. Bennett liked the idea so much he said they were going to start podcasts called "Ya pa' que?" w/BB overseeing something or other.  Russ- looking forward to working with you on that one.  Not only will the audience say #JUSOFONII but they'll learn alot on realife ways for healthier living.


What do y'all think?  
Would you like to see these suggestions come to life?  How many would Tweety or Feibu about them if they did?  


Bailando with Brands- go ahead, lead the dance once in awhile.


; )



Babushka Besos a todos.  Cuidensen.












Bohemian Babushka
Bohemian Babushka

Groovy Spanglish speaking Grandma of 6 who loves life and all its adventures. Motivational while still keeping it real, Babushka shows how all things looked at with gratitude are good, and how to say to la vida- JU SO FONII!!!