There are 2 things Latina Abuelas are known for, it's spoiling their grandchildren and always trying to feed them. Especially Sweets. Bueno... why not have a campaign showing Abuelita doing just that with the parent shaking their head in the background. We then see abuela reading the web (she's a hip old lady) and then seeing it on TV where the stats for toothcare are not good for Hispanics. Next we see her giving more sweets, but this time giving the child a tube of Crest and a spin toothbrush to use afterwards. Next shot- everybody's smiling overlooking the child while he's brushing. Good verdad? They seemed to like it. P.S. Crest- BB's also an actress and wouldn't mind being the sugar shoving Grandma as well as the creative brains. Just Sayin' .
|Russ Bennett VP of Latino Health Solutions UHC Speaking|
My friend Amanda of Brandon's Puppy did a great post about this panel.