September 27, 2013

Day 2: Further with Ford- 2013 Trend Conference


HolaHolaHola My Beautifuls!!


Continuing with Day 2 of  the Go Further with Ford adventure, BB wasn't just whistlin' La Guantanamera when she said in the last post that this would be a full day.  Just look at the schedule below- and try not to wince. 




 Ahuh. 

 If there was one thing I'd suggest Ford to change, it's that 6 am breakfast call.  So does that mean Babushka went without? JU SO FONII!! My Cuban appetite is such a trooper; it ordered a made for BB omelette along with plates of fruit and pastries- and that was before the first cafe.

At 7:15 am Babushka and the rest of the zombies (BB refuses to believe anyone is awake at this time) head to the conference center.  Here we have more cafe waiting for us. Viste?? Babushka's not the only one who saw the zombie resemblance.  




A las 8:15 a.m., in hopes that we're now awake, we officially start the day and are welcomed by Ford's Executive Chairman.





Executive Chairman Ford Motor Company

Bill is the great-grandson of Henry Ford and Harvey Firestone. Si, THE Ford and Firestone.  With that kind of lineage sabes that he's gotta know a thing or two about carros.  And he does, mixing tales of the future with anecdotes of the past, he was knowledgeable and entertaining; he did his tatarabuelos proud.

Next came Ford's Global Trends and Futuring Expert, someone who's very knowledgeable and entertaining in her own right, having been named to the Top 100 Most Creative People in Business List-


Manager, Global Trends and Futuring

Sheryl's job is finding the pulse behind consumer's wants and then trying to predict what would start that pulse a racing.  Being a lawyer, artist, and mother gives her the multi faceted vision to do the job right, and Babushka cheered her speeches and her chutzpah.  


After the speeches it was time for the Trend Sessions.  At what are those you ask?  Remember the Myers -Briggs test we took, this was to determine which of the following sessions we were to attend.  There was, with descriptions, panelists and corresponding colors:

Disrupting The Drive - How technology was changing the driving experience-#FordTech
*Milly Wood, CNET  *Steve Wozniak, co-founder Apple computer *Jim Buczkowski, Ford

Greentopia- Global Sustainability-#FordGreen
*Andy Hoffman,Univ. of Michigan,*Erin Simon,WorldWildlife Fund,*Scott A.Vitters,Coca-Cola,*John Viera, Ford

Returning to Your Senses-Balancing Technology & Avoiding Digital Overload #FordWellness
*Jenny Lykken,Google,*Neema Moraveji,Stanford University,*Sherry Turkle,Massachusetts Institute of Technology,*Amy Marentic, Ford,*Gary Strumolo, Ford

Sculpting The Future- Resonating & Finding Purpose- #FordDesign
*Seth Godin,Author,*Rachel Shechtman,Cube Ventures,*Jay Ward,Pixar Animation*J Mays,Ford

Trust is the New Black- Trust & Brand Equity- #FordTrust
*Anjali Kumar,Warby Parker,*Rob Michalak,Ben & Jerry's,*Tim Erblich,Ethisphere Institute, *Jim Farley, Ford


If you notice, there were some pretty big names there. In BB's world we'd say it was an all star cast, but you know what?  They weren't reciting Shakespeare. No My Beautifuls, they were talking terms and temas Babushka could follow. True, I didn't attend the #FordTech session (not surprisingly it wasn't picked by my test score) but something tells me it would have been the same. Not only did BB's eyes not glaze over as they usually do when they start with car lingo, Babushka was so inspired by the #FordDesign panel that instead of questioning them I thanked them for their contributions- and for keeping it real.  What can I say?  BB was bursting with Plebian Pride; this was a car conference one could follow, learn, and contribute to.

Some pics and quotes from the sessions BB attended-


"The future is already here, it's just not very evenly distributed."
~William Gibson as quoted by Andy Hoffman




The story is what is being sold. The challenge is figuring how to matter. Do this with a story.


And speaking of stories...

Babushka was writing this post very late and by mistake erased all her pics. Hopefully they're still in my old laptop (which needs to be repaired upon my return to Tallahassee) and I will continue with the tale of the conference.  The pics are of the fab "Felicidades Mustang on turning 50!" fiesta, the test drives on Ford vehicles (chills & thrills), and helping a neighborhood garden by driving a new, grande, gorgeous Ford truck with supplies. Oh yes BB did!!


Something Babushka also did; BB also realized that it's not enough to say we'd like to "make a difference". WE are that difference.  It doesn't matter your profession, your social status, your monetary situation, ALL of us are part of the greater good. We are part of this global world, and EVERYONE is family.  What part of your family history would you like to tell? Where are the stories sharing your passions and beliefs? As shown in past posts, sometimes it takes a major life event to help us find our voice. Have you found your story, your voice?  

The S Sisters brought advocacy and global responsibility events to BB, and in the next post I'll share with you My Beautifuls the story they were preparing me to tell. 

Hasta la Proxima,


Babushka Besos a todos.  Cuidensen.



Bohemian Babushka
Bohemian Babushka

Groovy Spanglish speaking Grandma of 6 who loves life and all its adventures. Motivational while still keeping it real, Babushka shows how all things looked at with gratitude are good, and how to say to la vida- JU SO FONII!!!